The brain processes Visual Information 60,000 times faster than text.
And it is exactly this fact that entices Gautam Gulati. A visual director by passion & a branded content expert by profession, Gautam founded Grey Scale with the sole intention of delving into unexplored arenas of visual communication.
It is Gautam’s passion that led to Grey Scale creating & curating many short films, for some of the best known corporates and top brands like – Toshiba, #fame, Condenast Traveller, Vogue, Mc Cain, Hershey’s, Tata Steel & many more. All this within a very short period of commencing GreyScale.
Gautam started his career as video journalist with NDTV, and went on to be a part of the core team and leading channels that made an impeccable mark on Indian television. Gautam’s unmistakable appetite to tell visual stories, led him to playing vital roles with NDTV Goodtimes, Bloomberg Tv India, eventually leading the branded content team for Times Now. Gautam is credited with creating award winning shows for both NDTV & Bloomberg. And he took the game a notch higher by creating the only 360-degree studio in India at Times Now.
In his endeavor to re-invent his visual story-telling skills, Gautam has been associated with channels like Living Foodz, NDTV, Bloomberg US, Bloomberg HK & Reuters to produce differentiating content.
At Grey Scale, Gautam believes that there’s always a story to tell…and that there’s always a new way to tell a new story.
Shibani is multi skilled professional, a marathoner, motivator to many, social influencer and a creative writer is the co founder of GREY SCALE PRODUCTIONS.
Having attained a double PG, including one in Advertising and PR, she started her career with GE. Her exceptional flare in management got her to work with brands like eVALUE SERV, XL CAPITAL AND DELOITTE.
However, her dreams pushed her to move out of her corporate job and pursue her love for writing and teaching.
Her strong content background amplifies the solutions GREY SCALE proudly brings to the table for all it’s clients and partners.